Not another sweet chai syrup · A proper, hand-brewed chai
Hand-brewed with Assam black tea and aromatic spices. Exceptional flavour, effortless preparation and countless menu possibilities.
Free UK delivery on wholesale orders over £150 · Distributed worldwide · Award-winning chai
1 : 5
One part concentrate to five parts milk - any milk works; our pick is Moma Professional Oat
25
Servings per 1000ml bottle
9
Real spices. Zero syrups, powders or shortcuts
100%
Natural - hand-brewed in small batches in the UK
The problem on most bars
Powder mixes and sugary syrups taste flat and burn through steam wands. Sticky chai needs a skilled barista, a pan and time the queue doesn't have. Stovetop brewing varies from batch to batch and can't keep up at peak. Meanwhile chai is one of the fastest-growing lines on the menu.
Syrups & powders
Artificial-tasting, sugar-forward and identical to every other café on the street. No tea character, no story to tell.
Sticky chai
The craft option - but it has to simmer, stretch and be brewed by hand, one pan at a time. Beautiful on a quiet morning; it slows service behind the bar when it matters most.
Stovetop brewing
Slow, labour-hungry and inconsistent. Great at 8am on a quiet Tuesday - a bottleneck at Saturday rush.
Inconsistent cups
Every barista brews it differently. Customers notice - and regulars don't come back for "sometimes amazing".
The chai itself
We believe a truly exceptional chai should be about much more than sweetness. It should be rich, aromatic and wonderfully balanced - allowing the natural character of the tea and spices to shine through in every cup. That's exactly what we've created with Jeeves & Jericho Chai Fusion.
At the heart of our chai is hand-picked, single-estate Assam black tea, carefully blended with a selection of aromatic spices sourced from around the world. Cinnamon, cardamom, cloves, star anise, nutmeg and black pepper come together in our closely guarded recipe, slowly steeped and brewed by hand in small batches.
The result is a beautifully rich, full-bodied chai with layers of warming spice, natural sweetness and a depth of flavour that doesn't disappear when milk is added.
Unlike concentrates where sweetness dominates, Chai Fusion puts the tea and spices first. No unnecessary additives, no preservatives and no shortcuts. Just carefully selected ingredients, skilfully brewed to deliver something genuinely special.
It's a recipe we've spent years perfecting, earning a loyal following among specialty coffee shops, professional baristas and chai lovers who appreciate the difference.
Better sourcing
Relationships with farmers, a shorter supply cycle and real transparency on growing conditions and harvest dates. Shorter chains mean more money in farmers' hands - and more attention to quality.
We DIY
We brew and package everything under one roof. Chai Fusion passes a rigorous R&D process before it lands in your cup - we're tough critics and don't release anything we don't feel great about.
Versatility
Made for the speciality coffee shop, the latest coffee menu, breakfast favourites and cocktails. Chai Fusion inspires creativity behind the bar - and outside the cup.
Hand-brewed. Naturally full of character.
Made for people who know great chai.
Jeeves & Jericho Chai Fusion - Tea with character.
The Chai Fusion difference
Brewed by hand, by teasmiths, in the UK
A closely guarded recipe, perfected over years and brewed in small batches in our chai kitchens. Not a factory syrup - a craft product built for the trade.
Single estate Assam & real spices
Hand-picked tippy Assam, real spices sourced from collectives worldwide and traceable back to farm level, sweetened with the finest unrefined dark brown sugar and molasses. 100% natural - nothing else.
Speed, consistency & quality in the cup
One part concentrate to five parts milk - any milk works; our pick is Moma Professional Oat.
Menu development & recipes included
Extensive recipe ideas and menu development support to build signature serves your customers can't get elsewhere - wrapped in distinctive, stylish branding that earns its place on your bar.
Our process · 1
Grind
Spices are ground fresh in our mill room before every batch - nothing sits stale on a shelf.
Our process · 2
Steep
Steeped for over an hour in small batches in our custom kettles, with the spices in constant circulation to optimise extraction.
Our process · 3
Bottle
Then we filter, sweeten and bottle - all made in house, by hand, in the UK.
◆ Sourcing matters: every ingredient is traceable back to the farm level - a more equitable food system, in a bottle you can feel good about.
The industry's first true authentic chai - poured by championship baristas and speciality coffee bars across the UK & Europe.
Rated 4.9/5 by customers. An award-winning recipe: single estate Assam tea and real spices, slowly brewed by hand in the UK by artisan teasmiths. Spice-forward, not too sweet - sugar added just to bring out the complexities of the spices.
Why it's genuinely different
Flavour before sweetness
The recipe is designed so sugar never overpowers the tea or spices. You get warmth, fragrance, richness and a beautifully rounded finish - not an overly sweet drink.
A distinctive secret recipe
Developed and refined over years, delivering a recognisable flavour customers return for. The balance of black tea, natural sweetness and warming spice is central to the product.
Small-batch craftsmanship
We haven't compromised the recipe for mass-production convenience. Chai Fusion stays hand-brewed, with carefully selected ingredients in every batch.
Natural - nothing unnecessary
No added preservatives, no additives. Tea, spices and unrefined sugar - and that's the whole formula.
Stands up to milk
Dilution is chai's biggest challenge. Chai Fusion is designed to keep its rich tea character and aromatic spice profile when blended with dairy or plant-based milk.
Built for professional baristas
The 1L glass bottle and portion-control pump simplify service, improve consistency and cut waste - approximately 25 servings per 1L bottle at the standard 40ml serve.
Speed of service
Step 1
Pump
Add 40ml of Chai Fusion concentrate to a cup or milk jug - quick, clean, no prep, no waste. A portion-control pump ships with every case of 4 × 1L bottles, so every barista pours the same serve.
Step 2
Steam
Combine with 200ml of your milk of choice and steam until hot. Our house pour: Moma Professional Oat Milk - silky, sweet and made for chai. All dairy and alternative milks work too.
Step 3
Serve
A bold, spiced, authentic Bombay chai latte. Pour over ice for the iced version - same bottle, same consistency.
Menu development
We don't just supply the chai - we help you build the menu around it, with extensive recipe development for your venue.
Distribution partners wanted
Chai Fusion is distributed by specialty coffee roasters and speciality drink & food distributors. If you supply the specialty trade - or want to add a genuinely differentiated chai to your range - we want to talk.
UK
Coffee roasters & specialty distributors
Europe
Territory partners welcome
UAE
Gulf trade & HORESA channels
For coffee shops, caterers & operators
We'll send any coffee shop, caterer or operator a free sample of Chai Fusion so you can put it on the bar and judge it in the cup. If it's the best chai you've served, we'll show you how fast it can be on your menu.
Free sample
For coffee shops, caterers and operators. We'll be in touch to arrange delivery.
Distribution partners
Coffee roasters and speciality drink & food distributors - UK, Europe & UAE. Tell us about your business and territory.
A premium, small-batch, hand-brewed chai made with single-estate Assam black tea and carefully selected aromatic spices - a beautifully rich, authentic flavour where warming spices take centre stage rather than excessive sweetness. Natural ingredients, no unnecessary additives or preservatives, and the convenience, consistency and quality demanded by the world's best specialty coffee shops.
Sticky chai is the real deal in flavour terms - but it has to be simmered, stretched and brewed by hand, pan by pan. In a busy bar that means queues, inconsistency and baristas tied to the stove. Chai Fusion delivers the same authentic, hand-brewed character in seconds, so the craft stays and the wait goes.
Add 40ml of Chai Fusion concentrate to a cup or milk jug, combine with 200ml of your milk of choice and steam until hot and frothy. Serve. For iced chai latte, combine the same quantities with chilled milk and serve over ice.
All dairy and alternative milks work - the 1:5 ratio holds hot or iced, so cups stay consistent across every barista on shift. Our preferred pour is Moma Professional Oat Milk: it steams to a silky microfoam and lets the spice lead.
Single estate Assam black tea, purified water, unrefined dark brown sugar and molasses, cloves, cinnamon, black pepper, star anise, mixed spice, nutmeg, cardamom, fennel seed and allspice. That's it - all natural.
Open a trade account on the Jeeves & Jericho wholesale portal - you'll get trade pricing, 500ml and 1000ml glass bottles, and free UK delivery on orders over £150 (orders below £150 carry a £9.50 + VAT delivery charge). Open a wholesale account →
Yes - every 1000ml bottle ships with its own portion control pump for consistent, easy serving and zero over-pouring.
Use the partner form above. We're onboarding coffee roasters and speciality drink & food distributors across the UK, Europe and the UAE.
Request a free sample, or open your wholesale account and get Chai Fusion on the bar.
